As a result, the company integrated the majority of its 149 restaurants back into the original Brewers Fayre brand during 2005, in an effort to reverse the negative trend. A small number of stand-alone Brewers Fayre sites were retained where there was land on which a Premier Inn could be built, such as The Three Bells near Lymington and The Craigside Inn in Llandudno. Powell’s free kick from the left was excellent, curling away from Camp, and Brayford stole in to bullet a header into the corner. Premier Inn and Restaurants enquiries. Important notice regarding restaurant closures. Burton were immediately under pressure after the goal and Garratt had to scramble to save a deflected Twine shot to his left. Despite the previous policy of disposals and rebranding of Brewers Fayres sites, the chain has seen a resurgence in popularity fueled by new menu offers such as two for £9 meal deals in late 2007, along with an option for two desserts for £2 in October 2009, and two starters for £2.50 in 2015. In 2013, along with a refurbishment in the Brewers Fayre brand launched a new themed children's menu with The Beano's Dennis the Menace as the new mascot. In 1996, 52 were opened, with 17 having a Travel Inn next door; most were built near motorways. [2] Owned by Whitbread,[3] Brewers Fayre restaurants are known for serving traditional British pub food and for their Sunday Carvery. Whitbread is the UK's leading hospitality company, and we offer our customers loyalty programmes for two of our best loved brands: Beefeater Grill and Brewers Fayre. They feature a larger buffet counter with buffets available all the time. The first site was Newhouse, in Motherwell (which opened in June 2006 as a pilot). After a successful trial at this location the programme was rolled out to further Brewers Fayre locations in September 2010 and then again during 2011. Wimpy is the brand name of a multinational chain of former fast food restaurants that has been gradually upgrading units to become casual dining style diners with table service since a change of ownership that occurred in 2007. A small number of sites were renamed Brewers Fayre Local. In 1999, 120 restaurants were re-branded as Brewsters in an endeavor to differentiate a set of more family-oriented pubs from those more suited to adults. Don't worry; we will never share your information with anyone else. Although a majority of Brewers Fayre pubs featured hot counters (Buffet Place now "our Chef's Counter") as part of their restaurants, the sites in Widnes and Barry were named 'Brewers Fayre Buffet Place'. Contact Beefeater Contact Bar + Block Contact Brewers Fayre Contact Table Table Contact Whitbread Inns . On 31 March 2009 the new theme began with a new logo featuring the new slogan "Pub Food as it Should Be" printed on the menus. These pubs originally had a different menu but on the inside were designed more or less like a Table Table restaurant. In January 2011, Brewers Fayre opened its first new-build site in five years, Malt & Myre, at Lomondgate Drive, Dumbarton. Discover your way at Whitbread – we're the UK’s leading hospitality company, with more than 30,000 of us across Premier Inn, Beefeater and numerous restaurants. Corporate Communications Manager . All sites which were known as Brewsters have a big indoor multi-level soft play area known as the Fun Factory, with the exception of a small number of pubs which cut the size of the fun factories to make way for more dining space and renamed them Play Zones. [citation needed] Customers paid on arrival and could eat as much food as they liked from a thirty four metre long food counter.As with most buffets, [citation needed] there was a lower price at lunchtime than evenings, and a slightly … To improve and personalise your visit we use first and third party marketing and analytical cookies. There is ample parking space next door is a newly opened garden centre. This was a more cost-effective solution than conversion to a Taybarns or a Table Table restaurant, formats which currently have higher sales and profits than Brewers Fayre. The restaurants were not officially given a brand name. More new builds and conversations have taken place during 2019. Out of the original 149 outlets, all had kept their indoor fun factories, but a small number had these factories reduced in size and were known as Play Zones. Sites were sold to market rival Mitchells & Butlers, and over the year after they were sold, pubs were re-branded to Harvester, Toby Carvery, and a selection of other brands. New external signage was given to each pub at this time as well. Brewers Fayre Menus Kids & play News & offers Bonus Club To improve and personalise your visit we use first and third party marketing and analytical … View all our restaurants and locations across the UK to find your nearest Brewers Fayre restaurant. This was an all-you-can-eat buffet restaurant. Telephone +44 (0) 20 7353 4200 We visit 6 to 8 times a year and have always found the staff very friendly and helpful. 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The brand was often voted "The Most Family Friendly Restaurant Chain In The Country" by the baby charity Tommy's. Falkirk East is a well located Premier Inn. Brewers Fayre Logo Book. According to Whitbread, it was "benefiting from sales at its Brewers Fayre and Premier Inn chain" in a 2011 economy in which "domestic price pressures [are] near their highest levels in two decades". Free & Next day delivery options available. Brewster the Bear was the firm's own mascot who appeared in the indoor fun factories. A few Brewers Fayre sites which did not become Brewsters also had Charlie Chalk Fun Factories which kept running until they were eventually sold in 2007. Extras such as cakes and salads are also available. The theme was originally going to be Scooby-Doo. Almost all of our hotels have a bar and restaurant – either on-site or just next door – offering a tasty selection of meals, including an eat-as-much-as-you-like Premier Inn breakfast. By using this site you agree to this. On 18 May 2008 Whitbread launched the brand as "Table Table". Brewers Fayre brings the best of the pub together with innovative restaurant menus – perfect for lunch, family get-togethers and big nights out. [6] The second-ever Brewers Fayre to open in Ireland opened in November 2012 as part of the Premier Inn at Crescent Link on the Waterside in Derry. The Stonebrook, The Cotton Mill Kilmarnock, Butterley Park Ripley was re-branded in November 2017 and new build sites in 2018 are open in Bridlington and Rhyl. We've designed this website to be as helpful as possible, so that you can spend less time filling in forms, and more time enjoying the benefits of being a member. Roz Golds. The theme of the restaurant is also slightly different stepping away from the pub theme. For more information, please see our privacy policy. In early 1997, Whitbread introduced the Kiln & Kettle chain, which was similar to Brewers Fayre but without the focus on children. [7] Ireland's first Brewers Fayre is The Harbour in Carrickfergus. At Brewers Fayre great food is at the heart of the guest's journey... With you operating the grill, greatness is guaranteed. However, Brewers Fayre has now converted a number of Table Table sites back to Brewers Fayre such as The Phoenix Park in Paisley in Renfrewshire. Now, Brewers Fayre and Beefeater restaurants are giving you the chance to enjoy as many as you like, as they launch new Sunday lunch menus, complete with unlimited Yorkies, roast potatoes and gravy. In September 2010 theme nights were introduced to all pubs, including those without buffet counters. The Brewsters brand had been completely phased out by the end of August. About 100 sites were re-branded in total, but new sites opened after 2008 have all been new builds. Any points, converted vouchers, or celebration vouchers that are due to expire while we are closed will be honoured once we re-open, so you won't miss out. Sites continued to be refurbished, with the last site refurbished in 2010. Some of the first sites to be refurbished were The Meadows near Barnsley and The Oaks at Norwich Airport. Around the same time, 90 more outlets opened. See our. Sharing your knowledge, expertise and attention to detail with others in the kitchen team, you will make sure everyone knows how to keep in line with brand standards. Starting in December 2007 with the Swansea Vale Brewers Fayre, six restaurants were converted to the Taybarns format and one was bought from a rival company. Whilst its environment and food offerings were similar to those of Brewers Fayre, Brewsters placed a greater emphasis on entertaining children; pubs had a multi-level play area known as the 'Fun Factory', children's entertainers, and ice-cream machines. Despite Whitbread's best efforts, in 2004, Brewsters sales began to slow down. In 2017, further sites were re-branded into the Beefeater restaurant chain. In 2003, it was announced that 35 outlets per year would be added over the next five years. Table had grown to 111 outlets by mid-2012. Huge range of UK gift vouchers and gift cards for top brands, including John Lewis, M&S, ASOS and more. Brewers Fayre originally had Charlie Chalk as their mascot, but he was replaced after the take over of Brewsters in 1999. Many of Brewsters sites were Brewers Fayre sites with Charlie Chalk Fun Factories. In 1995, 50 outlets were added, at a cost of £85 million, taking the total to 280. Late 2017 has seen Whitbread launch a new brand "Cookhouse & Pub." A few pubs feature an outdoor children's play area. At this time the Charlie Chalk Fun Factory was added to about thirty pubs. Brewers Fayre has now stopped refurbishing its sites with this brand. In autumn 2007, further Brewers Fayre sites were changed to this new brand and then again in February 2008. Important notice regarding restaurant closures For the wellbeing of our team members, guests, and the community, many of our restaurants will be temporarily closed. At Brewers Fayre great food is at the heart of the guest's journey... With you operating the grill, greatness is guaranteed. The Brewers Fayre was a good place to go for … In September 2001, 34 outlets (five in Scotland) were put up for sale. A large number of sites became Crown Carveries (formerly Pub & Carvery), and this sparked growth in the brand, which originally consisted of only a small number of pubs throughout the UK. From 2016 Crown Carveries have been re-branded "Stonehouse Pizza & Carvery". To host theme nights on weekdays in addition to the main menu. [citation needed]. Media enquiries . If you need more help, please email us at bonusclub@brewersfayre.co.uk, or call us on 0845 300 1187. In late 2008 a refurbishment programme was launched. These included "Pie Nights" and "Fish & Chip Shop Nights". All sites were given a small makeover featuring a new colour scheme, new carpets, and paintings in the restaurants. Whitbread announced plans to convert more Brewers Fayre sites to the Taybarns brand during 2009 and 2010[5] but this never happened, partly due to their high cost. For the wellbeing of our team members, guests, and the community, many of our restaurants will be temporarily closed. Owned by Whitbread, Brewers Fayre restaurants are known for serving traditional British pub food and for their Sunday Carvery. Please click here for details on how this affects your nearest restaurant. The 2004-05 annual report indicated it was beneficial for Brewers Fayre, not only because Brewsters was focused too much on young families and had lost its credibility with adult diners, but also because Brewers Fayre was focusing too much on the adult market and was trying to establish a more family-friendly attitude. Tulchan Communications . In July 2001, the brand launched a national TV campaign called 'Break From The Old Routine',[4] with the Oui 3 song of the same name as the soundtrack. In late 2006, a small number of Brewers Fayre restaurants were refurbished, bringing in a more contemporary theme. The brand's slogan was "Fun for kids, relaxing for parents". In 2008, Whitbread sold a further 44 Brewers Fayre & Beefeater sites, where planning permission for a Premier Inn was not possible (such as The Lauriston Farm in Edinburgh) in exchange for 21 Express by Holiday Inn hotels, which were converted to Premier Inn. We also stock Love2Shop Gift Vouchers and Cards. Whitbread PLC enquiries. Most Brewers Fayres have some sort of children's play area. In spite of this, these restaurants are now just run as normal Brewers Fayre pubs. The brand is headquartered in Johannesburg, South Africa.The chain began in 1934 in the United States and was based in Chicago. The first Brewers Fayre pub opened in 1979 near Preston, and was called The Farmers Arms. However, some kept the name Brewers Fayre but the logo was black instead of red, while other sites were signed as "Contemporary Dining & Drinking". Another 30 outlets were added in the three years that followed. In October 1999, Whitbread formed a pubs and bars division (2,900 outlets) and a restaurants division (1,300 outlets) which included Brewers Fayre, which was headed by Bill Shannon. These had traditionally lower revenues, and, as growth had stalled in them compared to the still-growing Premier Inn sites, they were seen as an obstacle to the company's sales growth. Email: roz.golds@whitbread.com . Sharing your knowledge, expertise and attention to detail with others in the kitchen team, you will make sure everyone knows how to keep in line with brand standards. The Brewers took the lead in the 83 rd minute with a brilliant header from Brayford. Despite the success of Taybarns, it was announced in March 2016 that all sites would be returned to the Brewers Fayre brand starting with the site near Barnsley (The Wentworth) and the last site to change was South Shields which closed in September 2016. Brewers Fayre is a licensed pub restaurant chain, with 161 locations across the UK as of August 2018. After opening The Harbour in Carrickfergus in County Antrim, Northern Ireland, in early 2006, Brewers Fayre opened no pubs for over two years until The Wobbly Wheel near Banbury was rebranded from Millers Kitchen. [citation needed], In December 2009, The Papermill in High Wycombe was refurbished and hot counters were added in the restaurant. Our range of gift vouchers and gift cards make the perfect gift idea for Birthdays, Weddings, Christmas and other special occasions. The spin-off brand did not appear to work as planned, and they are now just known as Brewers Fayre and have the same menu. The first site was the former Lakeside in Oldbury which opened on 12 October. Brewers Fayre is a licensed pub restaurant chain, with 161 locations across the UK as of August 2018. In 2015, all Fun Factories and Play Zones were refurbished and incorporated the Dennis the Menace theme and renamed "Play at Brewers Fayre". | Find a Location. Brewers Fayre specialises in birthday parties for children, allowing private use of the Fun Factory. 'Cookhouse and Pub' have a very contemporary theme. In the past, there were many stand-alone Brewers Fayre pubs, but in 2006 Whitbread agreed to dispose of the 239 stand-alone Brewers Fayre and Beefeater sites. Taybarns was a British low cost all-you-can-eat restaurant chain owned by Whitbread, modelled on the Golden Corral chain in the United States. Would be added over the next five years, Malt & Myre, Lomondgate! Chain owned by Whitbread, modelled on the inside were designed more less... 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