Photos Courtesy of Good Sense & Co.

To celebrate Halloween in the best way possible, BACARDÍ tapped the immersive storytelling company Kenzo Digital to create an epic haunted house thrill like no other and dubbing it “Nocturnal Awakening.” SceniCorp was there to fulfill all of their scenic needs of completely disrupting the concept of a traditional haunted house by inviting its guests to experience an immersive multi-sensory thrill. Design and Production by Good Sense & Company for Kenzo Digital.

      
Photos Courtesy of Good Sense & Co.

The structure itself was a two-floor, multiroom labyrinth that brought the bat — the creature most synonymous with the night and the icon of BACARDÍ, to life with a series of chilling installations that told the story of metamorphosis. As visitors entered the experience their notions of physical space were upended by a singular, multisensory opportunity to dive deep into their own psyche, through an all at once frightening, thrilling, and captivating experience.

    
Photos Courtesy of Good Sense & Co.

The latest in a series of artist collaborations from BACARDÍ, this mind-bending experience was poised to arrest visitors’ senses and revolutionize
the idea of a haunted house, defining Bacardi as the true innovator and the rightful owner of Halloween.

    
Photos Courtesy of Good Sense & Co.

An in the round and compelling installation known as “Nocturnal Awakening,” the installation featured various innovative technologies, visual and auditory effects
meant to delve deep into the psyche of each visitor, and upend their notions of physical space, to create an unimaginable and emotionally vibrant evening.

   
Photos Courtesy of Good Sense & Co.

   
Photos Courtesy of Good Sense & Co.

Courtesy of Good Sense & Co.

Courtesy of Good Sense & Co.